Amazon is preparing to add artificial intelligence features to the shopping experience in its mobile application. The new features tested by the company will allow users to talk to an artificial intelligence similar to ChatGPT. It also wants to expand the artificial intelligence of a new system called Alexa Plus.
Research conducted by e-commerce analysis firm Marketplace Pulse revealed that Amazon tested an artificial intelligence that can answer customer questions. When the assistant is activated in the app, shoppers can ask “Looking for private information?” It will show questions like:
The Amazon assistant offers users brief information about a product. It is based on the product’s general details, review scores, and features to help them determine if it meets their needs. It can tell whether a phone is suitable for gaming based on review data.
It was also stated that artificial intelligence is still in the development stage and has many limitations. Currently, it cannot compare multiple products at the same time or recommend equivalent products. It was also made clear that he occasionally refused basic questions or gave false information. However, it is expected that these problems will be corrected as soon as possible and the system will be put into operation.
Reports have also revealed Amazon’s new Alexa Plus with advanced speech capabilities and personalization. The company, which plans to launch the paid service on June 30, plans to add more features to Alexa devices.